What Is SEO & How SEO Works ?

What Is SEO and How SEO Works ?

It may be near Rocket Science or Brain Surgery however SEO isn't as puzzling the same number of make out… so here it is – Search Engine Optimization demystified and deconstructed…

All things considered, Search Engines get a kick out of the chance to see certain things either on your site pages (Onsite SEO) or to see data about your site pages somewhere else (offsite SEO).

Web indexes then utilize equations to dissect enormous measures of information about all the website pages they can discover so as to figure out which pages they ought to present when somebody looks for a watchword expression, and in what arrange they ought to present them.

We then take a gander at your intended interest group and your opposition and "figure out" what Search Engines need to see… and afterward ensure that your website pages have everything set up organized appropriately and adjust, both Onsite and Offsite… entirely basic truly.

How SEO Works…

In spite of the fact that the Search Engines are ceaselessly refining how they rank website pages, there stay two key components that are the establishment for effective Page 1 result…

On location – your substance and site foundation

focusing on the best watchword groups

coordinating existing substance to target particular watchword groups

making new substance to target particular watchword groups

having the best site foundation and design

Offsite – how your site is alluded to from other online sources

building up a profile of high caliber, on-subject approaching connections

having a pertinent and dynamic online networking nearness

making references (non-connecting references) about you

at any rate half of your SEO results are impacted by components outside your immediate control

… and everything else is about methodology, systems, strategies and artfulness – the Search Engines take a gander at more than 200 "signs" when assessing site pages, and consistently they include more than 400 refinements – so a key an aspect of our responsibilities is keeping your site at the main edge… since we do truly know how SEO functions!

Watchword Research

Consistently 25% of the hunt terms the Search Engines see, they have never observed. Along these lines, we concentrate on making what we call "catchphrase bunches" – gatherings of watchword expressions centered around high volume "center" catchphrase phrases. For instance, a center watchword expression may be "settlement" and that group may incorporate "convenience New York", "extravagance settlement" and "boutique convenience". Utilizing the most recent SEO apparatuses and programming, we must discover you the ideal adjust in your watchword expression rundown to be focused on, that conveys the best ROI (Return On Investment).

Coordinating – Existing and New Content

Our way to deal with Onsite SEO is to attempt to match one watchword express from every catchphrase group to a solitary page on your site. Regularly your landing page will be centered around your "firearm" catchphrase express and your principle route pages will focus on your next most imperative watchword expressions et cetera through your site page progressive system. Frequently your site won't as of now have site pages to focus on a portion of the imperative catchphrase phrases you will need to focus; for these situation we work with you to make new pages to achieve these terms.

In the background – The Code

Not all sites are made equivalent. A few sites are extraordinary and are in a perfect world web index benevolent, yet numerous we go over are most certainly not. A key some portion of our part is to help you and your web engineer to guarantee that the same number of pages of your site are effectively listed and that there are no specialized obstructions to your online achievement.

For a see of how the Search Engines are at present ordering your site, go to Google and in the pursuit box sort site:www.yourwebaddress.com … and perceive what number of pages have been listed and how Google is showing your pages… and after that call us in the event that you have had a dreadful shock.

Yes, "look and feel" is crucially critical in spurring guests to investigate your site, and in directing them to act or purchase… however they have to discover your site first.

Offsite Link Profile

In the easiest of terms, a Search Engine sees a connection from another site to your site as resembling a vote of trust in your site. Web search tools trust that if different sites are connecting to your site pages, you should have something great to connection to and a Search Engine will rate your page that is being connected to all the more decidedly.

Today Search Engines mull over numerous extra variables other than simply the sheer number of connections while assessing your offsite interface profile:

the Reputation or Trust estimation of destinations connecting to your site

the Theme or Relevance of destinations connecting to you

the "Grapple Text" (the words that the connection is implanted behind) in connections to your site

Offsite Social Profile

To an ever increasing extent, the Search Engines are beginning to consider online networking references as vital flags about your site and your organization all in all. It's not just about having a Facebook page, a Twitter account or a Google Plus page, additionally how dynamic you are and in what way your online networking partners allude to you, your organization and your site content.

Offsite Citation Profile

References will be references to you organization name, address, telephone number or site that may not really connection to you but rather are conspicuous to Search Engines. Despite the fact that these references are for sure accommodating in all cases, they are especially valuable in upgrading your Search Results in the Search Engines' maps and geo-area rankings.
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Dubai Tourist Attractions

There are many tourist attractions in Dubai, resulting from a large scale construction boom. Mohammed bin Rashid Al Maktoum, the current ruler of Dubai and the prime minister of the United Arab Emirates, wants Dubai to become the top tourist destination in the world. Dubai is expected to attract 15 million tourists from all around the world in 2015.

Burj Al Arab:

Burj al arab is the one and only 7star hotel in the world. It is also the world’s third tallest hotel, standing 321meter high. It is located on its own artificial island on the Jumeirah coastline. Burj al Arab was remained as a Symbol of Dubai for so many years and still is the one of the most expensive hotel in the world. Even with so many new and amazing hotels are now opened in Dubai Burj Al Arab still stands out of the league among all the Dubai Hotels.

It is one of the most photographed structures in the world, and consistently voted the world’s most luxurious hotel. It is illuminated at night by choreographed lighting making it an impressive building day or night!

Burj Khalifa:

The Burj Khalifa is the world's tallest tower and is an amazing feat of engineering- the story of which you can see if you take a trip to "At the Top"- the highest viewing platform in the world.

The high point of any Burj Khalifa experience is the view from At The Top. Located on level 124 of the world's tallest tower, this observatory is destined to be the highlight of any visit to the Middle East.

The journey begins in the lower ground level of The Dubai Mall. Throughout the journey to the top, visitors are entertained by a multi-media presentation of the exotic history of Dubai and the marvel that is the Burj Khalifa.

EW top tip is to buy your tickets online in advance as you can save about 300 Dhs per person doing this. The slots sell out fast though- especially the sun set ones so make sure you get booked in in time!

Dubai Fountains:

At the base of the world's tallest tower is one of the world's most amazing fountains! In fact it is the world's largest dancing fountain!

Set on the 30-acre Burj Khalifa Lake, the fountain shoots water jets as high as 500 ft, equivalent to that of a 50-storey building. The fountain is 900 ft long and has five circles of varying sizes and two central arcs. It is designed by California-based WET, the creators of the Fountains of Bellagio in Las Vegas.

The Dubai Fountain performs daily, with the performance repertoire including Sama Dubai; Baba Yetu, an award-winning song in Swahili; the Arab world’s top-selling dance number Shik Shak Shok; and the signature piece of world-renowned Italian tenor Andrea Bocelli, Con te partiro (Time to Say Goodbye).

Over 6,600 WET Superlights and 25 colour projectors create a visual spectrum of over 1,000 abstract attractions. The beam of light shining upward from the fountain can be seen from over 20 miles away, and will be visible from space making it the brightest spot in the Middle East, and quite possibly in the entire world.

Atlantis Hotel:

Atlantis Hotel at Palm Jumeirah is built based on the theme of myth of the lost kingdom of Atlantis with distinct Arabian elements. 1500 rooms are divided into two accommodation wings known as Royal Towers, East Tower and West Tower both are linked together by the Royal Bridge Suite. Hotel also has a Dolphin Bay, Adventure Water park, Ambassador Lagoon and the Lost Chambers.

Atlantis is the majestic resort in Dubai situated on the Palm, a man-made island that has captured the world’s imagination with its magnificent scale and ingenuity.

Global Village:

For the past 15 years, Global Village has been providing cultural entertainment along with an international shopping experience to millions of visitors.

Breathtaking live performances, mouth-watering cuisine, authentic handicrafts and merchandise from different countries await you at the many national pavilions in Global Village.

There are many more attractions, including thrilling rides, games and firework displays, to complete your visit. Global Village is open from November to March every year, some year's the extravaganza is extended sometimes well into April - it's worth checking their website for more details if your trip falls over the March / April cut off.

Palm Island:

Palm Jumeirah has everything you need to enjoy a wonderful holiday break. World famous hotel names, amazing tourist attractions, luxury fashion and shopping malls are starting to open up. Whether you just want to relax or immerse yourself in an exciting world of leisure and entertainment, this is a truly inspirational holiday destination in Dubai.

Visitors will come to enjoy the magnificent sunsets, unwind in the spas, pools and gardens and eat out at the fine selection of restaurants. There's a wide range of daytime activities, including water sports, aquariums, theme parks and of course miles of beautiful beaches. And at night, the bars, clubs and shows will offer plenty of fun and amusement.

Dubai Marina:

One of Dubai's newer tourist attractions is Dubai marina. The marina is set in the backdrop of the amazing buildings of JBR and has great views, walkways and boat rides available. It is amazing either during the day or in the evenings. Dubai Marina is the largest man-made marina in the world and is home to super yachts and also Dubai Marina Mall.

Set in the heart of ‘new Dubai’, Dubai Marina Yacht Club (DMYC) has rapidly gained a reputation as one of the renowned private yacht clubs of the region, with a purpose built clubhouse forming the centre-piece of four distinctive marinas. Arrayed along the length of a remarkable 3.5km canal, the marinas provide sheltered berthing for over five hundred yachts, in a setting that is simply unrivalled.

Sarkari Naukri website list

 Sarkari Naukri website list

https://www.jobsarkari.com/

http://www.freejobalert.com/

http://www.sarkarinaukriblog.com/

http://employmentnews.gov.in/NewEmp/Home.aspx

http://www.govtjobs.co.in/

http://www.sarkari-naukri.in/

http://www.indgovtjobs.in/

http://www.jagranjosh.com/

http://indiatoday.intoday.in/education/

https://egovtjobs.in/

https://www.sarkariexaam.com/

http://www.indgovtjobs.in/

http://employmentnews.gov.in/NewEmp/Home.aspx

http://ssc.nic.in/

http://upsc.gov.in/
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Government of India Websites list and state

 Government of India Websites list and state wise

Ministry of Overseas Indian Affairs http://moia.gov.in

Department of Biotechnology http://dbtindia.nic.in

Bureau of Indian Standards http:// www.bis.org.in

Department of Chemicals & Petrochemicals http://chemicals.nic.in

Ministry of Civil Aviation http://civilaviation.nic.in

Department of Commerce http://commerce.nic.in

Ministry of Coal http://coal.nic.in

Ministry of Company Affairs http://dca.nic.in

Department of Education http://education.nic.in

Ministry of Environment and Forests http://envfor.nic.in

Department of Explosives http://explosives.nic.in

Ministry of External Affairs http://www.meanindia.nic.in

Ministry of Finance http://finmin.nic.in

Directorate General of Foreign Trade http://dgft.delhi.nic.in

Department of Heavy Industries http://dhi.nic.in

Department of Industrial Policy & Promotion http://dipp.nic.in

Ministry of Information and Broadcasting http://mib.nic.in

Department of Information Technology http://www.mit.gov.in

Ministry of Labour http://labour.nic.in

Ministry of Mines http://mines.nic.in

Ministry of Non-Conventional Energy Sources http://mnes.nic.in

Office of The Controller General Of Patents http://patentoffice.nic.in

Ministry of Petroleum And Natural Gas http://petroleum.nic.in

Ministry of Power http://powermin.nic.in

Ministry of Railways http://www.indianrailways.gov.in

Reserve Bank of India http://www.rbi.org.in

Department of Road Transport & Highways http://morth.nic.in

Department of Shipping http://shipping.nic.in

Ministry of Small Scale Industries http://ssi.nic.in

Ministry of Statistics and Programme Implementation http://mospi.nic.in

Department of Telecommunication http://www.dotindia.com

Ministry of Textile http://texmin.nic.in

Ministry of Tourism http://tourismofindia.com

Ministry of Urban Development http://urbanindia.nic.in

Ministry of Water Resource http://wrmin.nic.in

States Website Addresses

Andaman & Nicobar (UT) http://andaman.nic.in

Andhra Pradesh http://www.aponline.gov.in

Assam http://assamgovt.nic.in

Bihar http://bihar.nic.in

Chandigarh(UT) http://chandigarh.nic.in

Chhattisgarh http://chattisgarh.nic.in

Dadra & Nagar Haveli http://odic.nic.in

Daman & Diu http://daman.nic.in

Delhi http://delhigovt.nic.in

Goa http://goagovt.nic.in

Gujarat http://www.gujratindia.com

Haryana http://haryana.nic.in

Himachal Pradesh http://himachal.nic.in

Jammu & Kashmir http://jammukashmir.nic.in

Jharkhand http://jharkhand.nic.in

Karnataka http://www.karnataka.nic.in

Kerala http://www.kerala.gov.in

Lakshdweep(UT) http://lakshadweep.nic.in

Madhya Prdesh http://www.mp.nic.in

Maharashtra http://maharashtra.gov.in

Manipur http://manipur.nic.in

Meghalaya http://meghalaya.nic.in  

Mizoram http://mizoram.nic.in

Nagaland http://nagaland.nic.in

Orissa http://orissagov.nic.in

Pondicherry(UT) http://pondicherry.nic.in

Punjab http://punjabgovt.nic.in

Rajasthan http://www.rajasthan.gov.in

Tripura http://tripura.nic.in

Uttar Pradesh http://upgov.nic.in

Uttranchal http://gov.ua.nic.in

West Bengal http://www.wbgov.com

Sikkim http://sikkimgov.nic.in

Tamil Nadu http://www.tn.gov.in
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web 2.0 sites list

https://sites.google.com
www.webgarden.com
www.beep.com
www.livejournal.com
www.angelfire.com
www.pen.io
www.webstarts.com
www.webs.com
http://www.jambase.com/
www.page.tl
www.cabanova.com
http://hubpages.com/
www.greatwebsitebuilder.com
http://all4webs.com/
http://www.simplesite.com/
http://smallcommunities.mixxt.com/
http://wallinside.com/
http://forums.nexopia.com/
http://lafango.com/
www.jimdo.com
www.portfoliobox.net
www.wikidot.com
www.yolasite.com
www.bravesites.com
www.pen.io
www.livejournal.com
www.soup.io
www.simplesite.com

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Generate More Leads for Your Business Brand

Lead Generation, Get More Traffic.

Search engines enable you to generate leads through one of two methods:

Organic search results: Links to relevant websites based on the search term or keyword. These results are determined by the search engine’s algorithm (every search engine has a different method of prioritizing websites based on content).

Paid advertising: Links that appear at the very top and to the right of organic search results in Google and other search engines. This is also referred to as CPC (cost per click) advertising.

what is SEO?

SEO is Search Engine Optimization, which pretty much speaks for itself.

If used correctly, it will ensure the visibility of your website and its content on search engine results pages.It’s an all-encompassing term used to describe anything that achieves these results, from link-building and social media marketing, to having your website itself embedded with keywords that will alert search engines.

How do I use it?

Good SEO is a master of disguise.

It sits on the website, hidden in plain sight of your visitors but staring them straight in the face. It makes itself known to Google, Bing, and other search engines but doesn’t sacrifice your content.

The key to generating more leads for your business is optimizing your site for search engines.

Here’s a list of SEO strategies that will optimize your website, and help generate more leads from search engines:

1. Optimize Your Homepage & Inner Content

Find the right keywords. Filling your website with keywords is vital to gaining the attention of search engines and attracting an audience. But using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one. After all, you’ll be competing with a huge number of other brands, so any opportunity to step out from the crowd should be seized with both hands.

Spy on your competitors. Backlinks are the incoming hyperlinks from one webpage to another site: and one of best ways to boost your leads is to steal these from your competitors. By finding out who is linking to competitor sites (aka, who is interested in their work) you’ve immediately created a database of prospects for yourself: simple! You get this information through backlink checker tools… although as backlink checkers tend to give you an incomplete overview of a URL’s backlink profile, you may have to use a few different tools and collate the result. SEMRush is an easy-to-use tool. You can find even more here.

Use long tail keywords. Long tail keywords are keyword phrases which are specific to your brand or product. They’re usually 3 or 4 words long – for instance, back-end developer company London. When the customer is searching for something, they keep it specific and local. By peppering these long tail keywords throughout your website, search engines will point them towards you.

Make your website responsive. Creating a website that looks great on desktop but all over the place on other devices isn’t good. Especially when most people are searching on the move nowadays. Make sure your page is sleek in both design and usability for all devices and you’re set.

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Hotel in Noida, India

Hotel in Noida

Noida is additionally called the New Okhla Industrial Area. It came to presence last April 17, 1976. It is commended yearly as Noida Day. The city is arranged in Gautam Buddha Nagar, area of Uttar Pradesh state. It was made under the UP Industrial Area Development Act. The city has incomparable comforts and is considered as one of the more present day rural areas of Delhi in National Capital Region. It is home of Noida Film City.

As of late, the place is considered as a different locale known as Gautam Budh Nagar, with its authoritative base camp at SurajPur, a close-by town. The city is a brag suburb of Delhi and has various silver screen multiplexes, dance club, eateries inns and shopping centers. It likewise has extensive states and private improvements in Greater Noida. It has numerous prestigious instructive schools, foundations and healing centers. Different organizations here incorporate the W Giri National Institutes in Section 24 and FDDI, a foundation intended to drive the reason for calfskin and in addition the footwear ventures of neighborhood abilities.

Noida is one of the biggest modern urban communities of Asia. The city has an It center point with various driving programming organizations and BPOs working there. They additionally have a Special Economic Zone which draws in numerous ventures and workplaces.

Film city in Sector 16A is a prime creation community for movies and TV arrangement. It has vast games stadium that right now moved up to host occasions of the 2010 Commonwealth Games. Situated toward the north of Delhi, the city is over the Yamuna River and a great deal of wheat, sugarcanes and vegetables are developed in the farming tracts encompassing it.

Rundown of Hotels in Noida

Mosaic Hotel This lodging is arranged in the heart of Noida. It is an impeccable decision for travelers in Noida. An asylum of friendliness is prepared to fulfill the cabin needs of both business and recreation explorers. In extra to astounding inn stopping, the lodging additionally offers extraordinary advancements and bundles that can make your experience more vital. It additionally offers around 48 very much delegated business rooms in 5 classifications of rooms, for example, suites, esteem clubs, clubs, bosses and luxurious.

All rooms gloat of the most recent innovation devices. They additionally highlight completely stacked business work areas and in-room solaces with an eye to detail, taking care of the individual needs of business explorers. Room pleasantries incorporate an electronic protected, fast remote Internet get to, scaled down bar, tea and espresso producer, plasma TV with national and global channels and in addition remote controlled blinds for suites. The inn's entire address is C-1 Sector 18, Noida.

Nirula's Hotel Noida This inn is supported by business explorers and families. It is helpfully arranged near shopping centers, shopping buildings and multiplexes. The inn additionally offers a decision of 4 classifications of cabin joined with unrivaled cleanliness, solace and grinning administrations at cheap rates.

Visitors can likewise profit of the complimentary smorgasbord breakfast between 7:30 to 10:00 am. All rooms are halfway aerated and cooled. It likewise has current pleasantries, for example, STD or ISD get to, link TVs and smaller than usual bars. The lodging's total address is C-135 Sector 2, Noida.

Inn Great Value Noida This lodging is found 15 kilometers far from the Delhi Railway Station and 10 kilometers far from the India Gandhi International Airport in Delhi. The lodging rooms are accessible at direct rates and classifications to select rooms and suites. All rooms have joined lavatories with accessibility of running hot and cool water for 24 hours, and also phones with direct dial, iceboxes and shading TVs with many channels.
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what is PPC?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
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What is Google AdWords?

What is AdWords? Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. This infographic will help you understand how AdWords works, detailing the AdWords auction, bidding process and explaining important factors like Quality Score and cost-per-click. If you're asking "How does AdWords Work?" this infographic is for you!

Does AdWords work?

Does Google AdWords work? Depending on the competitiveness of the keywords you're bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we've found that Google AdWords is extremely effective for many kinds of businesses, as long as they don't waste their money on the wrong keywords, or write weak, low CTR ads.

How much does Google AdWords cost?

Many factors can affect the costs of AdWords advertising for your business. Learn all about these costs, how bidding works, and the average cost per click for advertisers in our guide to "How Much Does AdWords Cost?"

How to advertise with Google AdWords

Businesses can advertise on Google by opening a Google AdWords account. Learn more about how to make the most of Google AdWords here. Or follow the proven path to AdWords success in our "How to Use Google AdWords" infographic.

How does AdWords bidding work?

The actual position of your ad is determined by your ad rank (Maximum Bid times Quality Score). The highest ad rank gets the 1st ad position. Your actual CPC will be determined by the ad rank of the next highest ad below you divided by your Quality Score. The only exception of this rule is when you are the only bidder or the lowest bid in the AdWords auction; then you pay your maximum bid per click! AdWords bidding heavily penalizes advertisers who bid with low quality scores. Conversely, those with high Quality Scores get higher ad ranks and lower CPC.

How many times does a Google auction run?

The auction gets run billions of times each month. The results are such that users find ads that are relevant to what they're looking for, advertisers connect with potential customers at the lowest possible prices and Google rakes in billions of dollars in revenue.

How does the Google auction work?

Once a query is made on Google, the search engine processes the request and runs the auction which will then determine the ad positions and each advertiser's CPC.

How do you enter a Google auction?

Your ads are eligible to be entered into an auction whenever you're bidding on keywords relevant to the user's search query. Your bids, Quality Score, and relevance will come into play in determining whether your ad qualifies to display on the SERP.

What gets entered into a Google auction?

Once advertisers identity keywords they want to bid on, Google then enters the keyword from your account that it deems most relevant into the auction with the maximum bid you've specified as well as the associated ad.

What is CPC?

CPC, or cost per click, is the amount an advertiser pays each time someone clicks on their AdWords ad.

How does CPC work?

Your CPC is determined by the competitiveness of your keywords, your maximum bids, and your Quality Scores. Learn the most expensive keywords in Google AdWords.

What is the average cost per click on AdWords?

The average cost per click on AdWords varies by keyword and industry, but is roughly $2.32 on the search network and $0.58 on the display network. Get more average AdWords metrics here.

What is Google Quality Score?

This is a metric Google uses to determine how relevant and useful your ad is to the user, based primarily on your ad's CTR, keyword relevance, and the quality of your landing page. The higher your Quality Score, the better: high Quality Score keywords will save you money and earn you better ad rankings.

How does Google determine what you pay?

Costs are determined by your maximum bid, your Quality Score, and the competitiveness of your keyword.

What is Google ad rank?

Google ad rank is the position of the company's advertisement on the search engine page based on a combination of the company's maximum bid and quality score.

Ad rank vs. Quality Score

The ad rank is how high on the page the advertisement will be displayed. Quality Score on the other hand is determined by the relevance and usefulness to the searcher and is only a portion of the advertisement positioning process. As of 2013, Google's Quality score has become more and more valuable as the average quality score has changed from a 7 to 5.

What is ad position in AdWords?

Ad position is the position on the search engine page results where the advertisement appears in relation to all of the other advertisements.

What is Actual CPC?

Actual CPC is the amount an advertiser pays each time a searcher clicks on their advertisement; this number varies depending on the other advertisers in the auction and is always lower than the maximum bidding price.

How does AdWords calculate Actual CPC?

Actual CPC is determined by dividing the ad rank of the competitor below them (ad rank to hit) by quality score plus $.01.
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