Lead Generation, Get More Traffic.
Search engines enable you to generate leads through one of two methods:
Organic search results: Links to relevant websites based on the search term or keyword. These results are determined by the search engine’s algorithm (every search engine has a different method of prioritizing websites based on content).
Paid advertising: Links that appear at the very top and to the right of organic search results in Google and other search engines. This is also referred to as CPC (cost per click) advertising.
what is SEO?
SEO is Search Engine Optimization, which pretty much speaks for itself.
If used correctly, it will ensure the visibility of your website and its content on search engine results pages.It’s an all-encompassing term used to describe anything that achieves these results, from link-building and social media marketing, to having your website itself embedded with keywords that will alert search engines.
How do I use it?
Good SEO is a master of disguise.
It sits on the website, hidden in plain sight of your visitors but staring them straight in the face. It makes itself known to Google, Bing, and other search engines but doesn’t sacrifice your content.
The key to generating more leads for your business is optimizing your site for search engines.
Here’s a list of SEO strategies that will optimize your website, and help generate more leads from search engines:
1. Optimize Your Homepage & Inner Content
Find the right keywords. Filling your website with keywords is vital to gaining the attention of search engines and attracting an audience. But using a bunch of keywords that have a lower search volume is always better than having one keyword with a high one. After all, you’ll be competing with a huge number of other brands, so any opportunity to step out from the crowd should be seized with both hands.
Spy on your competitors. Backlinks are the incoming hyperlinks from one webpage to another site: and one of best ways to boost your leads is to steal these from your competitors. By finding out who is linking to competitor sites (aka, who is interested in their work) you’ve immediately created a database of prospects for yourself: simple! You get this information through backlink checker tools… although as backlink checkers tend to give you an incomplete overview of a URL’s backlink profile, you may have to use a few different tools and collate the result. SEMRush is an easy-to-use tool. You can find even more here.
Use long tail keywords. Long tail keywords are keyword phrases which are specific to your brand or product. They’re usually 3 or 4 words long – for instance, back-end developer company London. When the customer is searching for something, they keep it specific and local. By peppering these long tail keywords throughout your website, search engines will point them towards you.
Make your website responsive. Creating a website that looks great on desktop but all over the place on other devices isn’t good. Especially when most people are searching on the move nowadays. Make sure your page is sleek in both design and usability for all devices and you’re set.
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